Al-Masri al-Yum is a food blog founded in 2010 by the creators of The Boursa Exchange. It deals with the dining scene in Egypt, both at home and in restaurants.
The reasons we started the blog are severalfold:
First, complaining about Egyptian food is a hardy perennial Cairo whine amongst khawagat and others. As an alternative to whining, we’re suggesting a more constructive activity: Learning to cook. As a service to novices and advanced beginners alike, we publish recipes that, while not necessarily easily accomplished, have been successfully attempted in our Cairo kitchens.
Second, while we enjoy the restaurant reviews in some of our favorite local publications, we often find them a bit milquetoast for our tastes, sometimes reading like glorified press releases. Also, they often highlight only the most expensive restaurants. Since A Lawyer Orders Food in Cairo stopped regularly posting, there hasn’t been, by our lights, a restaurant review site willing to take a Real World approach to Cairo restaurants, when diners stop being polite and start being real. So we want to try and fill that gap.
Third, we love food, and it is sometimes very difficult to write about it, so we’ll try to sharpen our skills, and give our contributors the chance to do the same. Especially since we’re still on the fence about Sam Sifton, (Touche, Nadim…), and the Times might call at any minute.